Published on Dec 30, 2012
China may be the world's biggest rice consumer. But some say demand will fall, as its people become more affluent and consume more meat and dairy products. This could be true, but at least one company believes China's rice market still has plenty of room to grow. Channel NewsAsia's Valarie Tan heads to Jilin, one of China's biggest agricultural provinces, to find out what's driving demand.
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