Pacific Asia Travel Association the First 60 Years PATA

Published on Feb 8, 2013

Video brought to you by Travelindx (http://Travelindex.com) and PATA (http://www.PATA.org)

In the 60-years since it was founded in Hawaii, PATA has helped to put the region on the global tourism map -- not just as a destination but also as a rapidly growing source of tourism business for destinations around the world. PATA has been an essential catalyst and manager of tourism in the region since it began back in 1951. With PATA as a steward, Pacific Asia travel went from about 100,000 annual visitors per year in the early 1950s to the 566 million it attracted last year. The Pacific Asia region today is the second most visited region in the world, according to the UNWTO. Sixty years ago the region lacked everything from airports and hotels to telecommunications and decent highways.

The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with PATA's private and public sector members, we enhance the sustainable growth, value and quality of travel and tourism to, from and within the region.

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