Published on Nov 2, 2012 by Euronews
http://www.euronews.com/ Boosting entrepreneurship to combat an ageing population: the French region of Auvergne started investing in its entrepreneurs a few years back.
And the results are promising: hundreds of jobs have been created and young entrepreneurs are being drawn back to the region.
David and Eric are both trained boilermakers in their mid-twenties.
They have set up a business making designer furniture out of steel, stainless steel and zinc using enamelled lava, leather and carbon for decoration.
Turnover last year reached 100,000 euros. Their goal is to double this figure in the coming year and hire a sales person.
Their strength is their know-how - among their clients are some of the biggest art galleries.
But they also know they must adapt to the realities of the marketplace.
"Our family, friends and other people tell us: 'What you do is great, but we can't afford that kind of thing'," says Eric Romero, co-founder of Tred Arts.
"We are very aware of how much people have to spend, whether it's a large sum or a smaller sum. We adapt each product to the client's budget and desires," adds his business partner Eric Seguinotte.
...And the results are promising: hundreds of jobs have been created and young entrepreneurs are being drawn back to the region.
David and Eric are both trained boilermakers in their mid-twenties.
They have set up a business making designer furniture out of steel, stainless steel and zinc using enamelled lava, leather and carbon for decoration.
Turnover last year reached 100,000 euros. Their goal is to double this figure in the coming year and hire a sales person.
Their strength is their know-how - among their clients are some of the biggest art galleries.
But they also know they must adapt to the realities of the marketplace.
"Our family, friends and other people tell us: 'What you do is great, but we can't afford that kind of thing'," says Eric Romero, co-founder of Tred Arts.
"We are very aware of how much people have to spend, whether it's a large sum or a smaller sum. We adapt each product to the client's budget and desires," adds his business partner Eric Seguinotte.
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